Would you agree as a hair salon business owner that online videos are here to stay?
If you are nodding your head yes then my next question for you is, "is your salon business and services being represented online using video marketing?"
I hope the answer to both of the questions asked above is YES! If not let me tell you why video marketing is so important to the salon business owner, hair stylist, makeup artist and beauty professional in general.
The Beauty Industry:
Our industry is one of image, glamour and excitement. The best way for people to understand how something looks, how something is done or what goes together is to actually see it. Since, we are unable to be in front of everyone in the world at the same time...video gives us the ability to capture the moment and details of what we do. Image is important in our line of work and video allows our images of different hair styles, makeup techniques, product education, do's and don'ts to be instantaneously seen by the masses. And yes everyone wants it now.
As a salon business owner we want to draw traffic. We want to be in a traffic jam when it comes to online video marketing. Google and other search engines love videos when used with keywords. A little unknown secret is that right now videos receive good rankings in the search engines because they are looking for multimedia - Universal Search. The search engines want to give people the best information possible on whatever topic they are searching. Lucky for us there are fewer videos being made compared to articles or traditional blogging. This leaves a huge opportunity for hair salon business owners to market themselves with video.
To give you an example, imagine that there are 150 people searching for two color blonde highlights. Of those 150 searches only 7 videos are made with this keyword in the search engines. The chances of those videos being on the front page of Google is pretty high. Using online video marketing this could possibly allow you to jump pass all of the 100+written articles and blogs and go straight to the top.
I would suggest that anyone with a hair salon or salon beauty business create a video of what they do because it can and will draw traffic to whatever you like - your website, your Facebook page, your product line, your blog....the sky is the limit and now is the time to capitalize on this avenue of income that can prove to be extremely profitable if done properly.
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