You may own the best building for your salon, offer amazing treatments, and may be located in an ideal location, but still fail to attract customers with ineffective marketing strategies. Similarly, certain spas and salons that may not look lavish and have very few staff may be overloaded with customers. Ever wondered what's the difference? The only difference between your salon and the other successful salons is the effective use of hair salon advertisements and its ideas.
This does not mean that high quality services do not matter; of course, they do. But if you are a salon owner who wishes to experience significant increase in your clientele and profits, follow the key of effective marketing.
You may choose any marketing strategy you want but the only key to make it effective is by avoiding the following 3 common mistakes that causes hair salon advertisements to fail.
Avoid them and you will dramatically experience improvement.
Mistake 1 - Unaware Of Your Potential Market
This is one of the most common mistakes people ignore while constructing their salon marketing plan. This is the biggest reason why advertising gives poor results. Research is also very important. Until and unless you know your potential market, even the most effective marketing strategy can fail. You may print attractive flyers but if distribute them in a place with higher strength of men than women, your strategy will definitely fail.
Target people who you are sure will at least read the flyer.
Mistake 2 - Only Advertisement
What do you hold for the people in your advertisement? If it only features the list of your treatments and services that you offer, it will fail. People are not interested in knowing what you offer until and unless there is something unique. Moreover, advertisements that do not feature any special offers, tends to fail too.
A hair salon advertisement without an irresistible and compelling offer is incomplete. Therefore, complete it before you distribute.
Mistake 3 - Lack of Deadline!
No deadline specifications mean that people will procrastinate until the last minute to try your services even if it has a great catch. Until and unless you mention that the irresistible offer you are providing is only for a certain time period, do not expect your marketing strategy to work.
Three to seven days is a good time to see how responsive clients are towards you hair salon marketing plan and decide how well it worked. It will further help you make improvements to your offer to attract more clients.